It’s Time for Targeted Email
It’s Time For Targeted Email In Your Playbook.
Email may be the most traditional of digital marketing channels, and it’s still going strong thanks to mass consumer usage, flexibility and utility. Smartphones have made it a mobile marketing channel, and advances in marketing technology adoption have made more sophisticated programs possible, with email often central to a cross-channel strategy.
Why Targeted Email?
It’s fast. It’s incredibly efficient. It’s targeted to your key audience . It’s measurable. It’s cost effective. It converts 40x as many customers as social media.
Targeted email is very effective for lead generation, or even directing potential subscribers to your content.
Reach your ideal audience directly right on their phones, computers, tablets or on their wrists.
Our mailing systems leverage numerous IP’s, servers and software to optimize campaigns for the highest possible inbox delivery. We are 100% CAN-SPAM compliant and follow all DMA guidelines.
Targeted Email Preferred
Many consumers say email is their preferred way to receive brand communications.
We estimate that nine in 10 US internet users send email, making it one of the leading digital activities. Data from the Advertising Research Foundation (ARF) indicates checking email is the most common activity on PCs as well as mobile apps.
Email is a permissioned marketing channel, meaning recipients of marketing messages have opted in. But that doesn’t mean there are no privacy concerns—personalization means bringing together data from other sources, and consumer privacy regulations have affected what’s allowed here and what requires additional consent.
Email Marketing Stats
93% of B2B marketers use email to distribute content.
83% of B2B companies use e-newsletters as part of their content marketing program.
40% of B2B marketers say email newsletters are most critical to their content marketing success.
Mobile opens accounted for 46 percent of all email opens.
35% of business professionals check email on a mobile device.
73% of millennials prefer communications from businesses to come via email.
99% of consumers check their email every day.
59% of respondents say marketing emails influence their purchase decisions.
59% of marketers say email is their biggest source of ROI.