It’s Time for a New Advertising Playbook

It’s a New Normal. Time For a New Playbook.

Great brands care about their customers, always striving to create exceptional experiences that encourage positive brand affinity. In today’s cross-device multi-touch world however, this is becoming an increasingly challenging task for advertisers. It’s a new normal and your advertising of 2019 really needs a new playbook.

OTT/CTV Advertising

Our advanced OTT/CTV offering, reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.

Bender Advisors offers an OTT/CTV solution which utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.

YouTube TrueView Advertising

Why bombard users with ads they don’t want to see? With TrueView, you give them a choice, and it’s a win-win: Viewers see videos they’re curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.

TrueView ads are opt-in, so you aren’t restricted by time limits. This means you have the freedom to experiment with creative formats–try a longer product demo, testimonial or how-to video demonstrating your product in action. With TrueView you can take the time to tell your story.

Targeted Email

It’s fast. It’s incredibly efficient. It’s targeted to your key audience . It’s measurable. It’s cost effective. It converts 40x as many customers as social media.

Targeted  email is very effective for lead generation, or even directing potential subscribers to your content.

Reach your ideal audience directly right on their phones, computers, tablets or on their wrists.

Our mailing systems leverage numerous IP’s, servers and software to optimize campaigns for the highest possible inbox delivery. We are 100% CAN-SPAM compliant and follow all DMA guidelines.