Digital Advertising

Digital advertising, also called Internet advertising (“Internet marketing”) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.

Key Steps To Effective YouTube Advertising

When it comes to reaching your audience, you know what’s worked in the past. Now you need to translate your approach so that it applies to your YouTube strategy. Here are some key steps to help you find a content plan that works for you. Define Your Brand Territory With 400 hours of new content uploaded to YouTube every minute,1 how can [...]

By |2020-06-09T16:18:08+00:00June 9th, 2020|Digital Advertising|Comments Off on Key Steps To Effective YouTube Advertising

Addressable Geo-Fencing

Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising. Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot [...]

By |2020-06-05T18:23:41+00:00June 5th, 2020|Digital Advertising|Comments Off on Addressable Geo-Fencing

Website Retargeting

Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight. Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers. Bender Advisors brings the advantages [...]

By |2020-06-05T18:27:54+00:00May 16th, 2020|Digital Advertising|Comments Off on Website Retargeting

YouTube TrueView Ads Should You Be Using Them?

The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage their customer base. While the endless variety of distribution channels and flexibility afforded by digital assets certainly give marketers options when crafting a strategy, the sheer number of options can also make a company’s message seem muddled, disconnected, and disengaging.   Marketing [...]

By |2020-06-05T18:28:48+00:00April 12th, 2020|Digital Advertising|Comments Off on YouTube TrueView Ads Should You Be Using Them?